Why is the Site Structure so Important in Today’s Time?
Why is the Site Structure so Important in Today’s Time?
You may have heard that Site Structure is important and has a great impact on how your company considers SEO. Since these two words are interlinked and have great importance in the digital world, in this article we will focus on the basics and understand why it is important to have a good site structure.
What is site structure?
In short, site structure means how you organize the content of your website. This is related to the way your content is grouped, linked, and presented to the visitor. If you do it well, it benefits you in more ways than one. This ensures that users find their way to your website easily and that Google (and other search engines) can better index your URL.
In today’s competitive world, having a properly structured site is an important component of your SEO strategy. It shows Google which posts and pages of your website are most important. Simply put, it affects which articles will be at the top.
As a marketer, you need to give what actually you visitours wants easily, simply and quickly. Your website should be easy to navigate. All this ensures that your users are interested in and engaging with your website, and ultimately, conversions.
Why do you need it?
As mentioned earlier, having a good site structure means that people will find you easily as your SEO ranking will improve. As your website and the number of pages/posts on it increase, it gets disorganized. There is a chance that your website contains too much information that is not organized. Therefore, you should organize your content in a way that helps your visitors and Google find out what they are looking for. If you fail to organize your blog, your products, your stories, and your content neatly – it will be lost.
Why is site structure important?
1. WebSite structure helps to search engines and increase crawling:
Search engines need to understand which parts of your website are most essential to your brand. Having a structure helps search engines like Google understand what your site is. Google crawls websites by following internal and external links – and it helps determine relationships between different pages. Site structures are guides for Google and therefore super important! In short, it helps crawlers that crawl your website to search for important pages and show them to the concerned audience.
2. This enhances the user experience:
Users generally prefer sites that are easy to navigate. The site structure does this. When your structure is clear, your audience can find what they are watching without any hassle – and this leads to conversion. Users buy your product, subscribe to your mailing list, and connect to your website when the structure of your website is clear and clear. This way your site will perform well and get an additional boost when it comes to SEO ranking!
3. It provides site links to your site:
Site links help your SEO ranking. Their purpose is to increase the navigability of your website and to point users to the most relevant information on your website. It also enhances your brand’s reputation and improves user confidence. Did you know that the Google algorithm rewards websites with site links? By not having relevant site links on your website, you can afford your targeted traffic and therefore, conversions.
4. Prevents you from competing with your website:
If you do not have a proper structure, you will compete with yourself for better search engine rankings. You can have blog posts or articles that are on the same topic and these many posts will match with each other. Telling Google and other search engines what content is most important on your site can be achieved when your site has a structure and if the content is properly distributed.
How to get started with this?
1. Make a strategy and keep your website symmetrical: Make a plan before you post content to your website. You can list important pages, categories, products, and other things that you think are important to your website. Implementing SEO strategies will make everything easier for you when you post content on the website. Moreover, when your website is symmetrical, this thing gives more satisfaction to its users. Your website should be balanced and even visible to the visitor. All this can happen only if you spend time and resources in structuring your site!
2. Classify your content: If you have chosen a particular category, but it has too much content, then you should consider dividing that category further. Having categories balances your site and helps you and the user understand blog posts easily. Also, if required, you can merge or split your categories.
3. Remove outdated and irrelevant content: When you add more content to your website, you need to make sure that your content remains relevant to the reader. If blogs, in particular, are too old or not relevant anymore, you should remove them from your website – and also remove the links that they contain. Links are very important for your search engine optimization and you should only have such links that help your website to grow!
4. Add Links: As discussed earlier, links are super important for your SEO. The articles and links you publish need to be the most relevant and complete. It is great to have a great interlinking structure for Google and other search engines and your users.
To conclude:
By now you must have realized how site structures affect everything that is a part of your SEO and marketing strategy. Finally, you have to realize that structuring your site is a continuous, ongoing process. Your website wants to be maintained daily basic – and you must have to whole control over it! What are you waiting for – Get Structured Now! Thanks for reading the article and good luck!
UX Design is the backbone of any website.
UX design is the process of enhancing user satisfaction by improving the usability, efficiency and accessibility of a website. Also, the conversion rate is directly proportional to the UX design of the website. Hence, the main emphasis of businesses is to hire the best UX designer.
But, a good UX design includes much more than an intuitive user flow and an eye-popping layout. A great User Experience will instantly elevate the browsing experience of the users. This, in turn, will lead to more traffic and increase in conversions.
Improving your User Experience will convert visitors into leads, buyers and brand advocates.
Here are 4 ways on how to improve the User Experience of your website:
1. Design a Clear Call to Action Button
Call to Action(CTA) are the buttons that are used on a website to guide users towards conversion. The most common CTAs are: Start a trial, to sign up for updates, to download the app, book a consultation and many others.
Using a clear and attractive Call to Action button improves the user experience of any website. The Call to Action attribute should be placed on every page of the website. It has been observed that websites which have a clear CTA have higher conversion rates. Having a clear CTA also improves the overall user experience.
Moreover, if your website is designed in folds, it is important to keep your Call to Action above the fold so that it is easily visible to the users. Here are a few things that you should keep in mind:
- The colour of CTA matters. Using colours can make the CTA stand out and gives them more prominence. Use contrasting colours in CTA’s as compared to the colour scheme of the entire web page.
- The CTA text should be action-oriented. Avoid using passive verbs in the text. The text should be subtle yet active enough to prompt the user to take the requested action.
- While writing the Call to Action text, the word count should not be more than five words.
Hence, a clear and visible call to Action in your web design is imperative to a great User Experience.
2. Catch Your 404 Errors
While searching, users generally expect to land on the exact specific page they were searching for. In case they land an error, a 404 error in most cases, they will navigate to another site in their search for faster service.
Well, 404 errors have the capability to drive users away from your webpage. But, I understand, 404 errors are not completely unavoidable. So, how do you tackle the problem?
- The first step is to find out for which searches the 404 errors are displayed and then fix them as soon as possible.
- Rather than allowing your site to navigate to the standard ‘404 error: page cannot be displayed’ page, personalize the error messages so that users find them friendly and appealing.
- Use relevant, entertaining and pleasing images on the error page to reduce the annoyance caused to the user.
- Make it clear to the users that you will provide a comfortable and smooth browsing experience. To achieve that, customize the error text and add a personal touch to it.
While it is not possible to completely eliminate the error messages, fixing these no found errors will bring you one step closer towards designing a good UX.
3. Faster Page Loading Time
If your webpage loads slowly, it will frustrate the users who will eventually abandon your website and move on to another site which has a faster loading time.
It has been observed that if your page takes more than 2 seconds to load, the user leaves the website. Also, based on the loading time of your website, users decide whether to further visit your site or move on to another site.
So, if the landing page of your website is slow, there are high chances that the user might not even go through your website.
Remember, just improving the page load speed of the website for desktop is not enough. It is important to optimize for mobile users as well. With the mobile-first approach being promoted by Google, optimizing and designing your webpage for mobile users has to be done without fail.
There are many online tools which can help you check whether your website delivers a speedy user experience across all platforms. One of them is PageSpeed Insights by Google. Using this tool, if you enter the URL of the site you want to check, Google will highlight the areas where your page speed is weak and also give suggestions on how you can improve.
4. Use Authentic Images
Images instantly lift up any webpage and make the content visually appealing. But, the kind of image you choose, can make the overall design of the page appear good or bad.
Rule — Stay away from stock photos, always. While it is cheap and extremely easy to use stock photos, trust me, it will do more harm than good.
Stock images might look professional, but, within no time the users will be able to make out that these are stock images and thus lose interest.
Original photos draw more visitors as they have a realistic approach to them and the user can connect with them. Whereas stock images are overused and don’t appeal to the users.
One more thing to keep in mind is that using stock photos will send across a message to the sure that you have not invested much effort in designing the website. Also, it won’t look unique as they might have already seen it somewhere else.
So, always use authentic images, no matter how basic and simple they might look. But, stay away from stock photos.
Conclusion:-
A great User Experience is not just about providing useful information. Rather, it includes providing useful information in an engaging and pleasing manner. No matter how good your service or product is; if it is not able to catch the users attention, it is not enough.
Hence, invest time and efforts and to create an engaging website design. Rest assured, your focus and efforts on improving the User Experience of your website will surely generate more traffic and improve conversion rates.